Proyecto del Ser
Come along with me through the whole process, from first idea to final result
Overview
Proyecto del Ser is a coaching brand that helps individuals and companies reconnect with how they experience their work, blending a human, everyday approach with professional methodology. I designed and built their full, multi-page website from the ground up, translating the brand’s warm and conversational tone into a clear, easy-to-navigate site.
The process, unpacked
The Problem
Proyecto del Ser needed a digital home that didn't exist yet. The brand's whole value proposition rests on feeling human, warm, and approachable, the opposite of typical corporate coaching sites, so a generic template wouldn't work. On top of that, the site had to clearly serve two different audiences (individuals and companies) without confusing either one.
The Approach
Starting from zero meant defining the foundation before touching any visuals: site structure, page hierarchy, and how to split the two service lines (RE-VOL for individuals, Evolve for companies) in a way that felt intuitive rather than like two competing offers. From there, I mapped out the user journey for each audience, chose a warm, editorial visual direction to match the brand's tone, and built the full site in WordPress with Elementor, page by page.
The Solution
A one-page-style home that leads with empathy (real questions the visitor might be asking themselves) before introducing the brand, followed by a clear path into either the personal or business experience. Testimonials, a practical roadmap of the coaching methodology, and WhatsApp-first CTAs were built in throughout to keep the tone conversational and lower the barrier to reaching out.
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